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Effective date: 19 February 2026 • Last updated: 19 February 2026

Terms and Conditions

Service provider: Mirnesa Čalaković (sole trader / individual business entity)

Registered jurisdiction: Republic of Serbia

Contact: [email protected]

These Terms and Conditions (“Terms”) form a legally binding agreement between Mirnesa Čalaković (“we”, “us”, or “our”) and the Customer accessing or using CiteOptify. By accessing the platform, placing an order, or authorising any individual to use the platform, the Customer agrees to be bound by these Terms.

If you are accepting these Terms on behalf of a company or other legal entity, you represent that you have authority to bind that entity. Where we refer to “you” or “Customer” throughout these Terms, we mean that entity and its Authorized Users collectively.

1. Definitions

  • “Customer” means the business entity or individual professional that has registered for an account and agrees to these Terms.
  • “Authorized User” means any individual the Customer permits to access and use the platform under the Customer's account credentials.
  • “Platform” means CiteOptify and all associated software, APIs, and infrastructure operated by us.
  • “Customer Content” means text, URLs, and other materials the Customer or its Authorized Users submit to the Platform for analysis.
  • “Output” means audit results, scores, recommendations, rewritten snippets, and reports generated by the Platform in response to Customer Content.
  • “Credits” means the consumable units used to run audits, as described in Section 5.

2. Service Description

CiteOptify is an AI-powered content auditing platform for AIO (AI Optimization) and GEO (Generative Engine Optimization). The Platform provides:

  • Citation Readiness Score™ and content quality analysis
  • Actionable recommendations and AI-generated rewrites
  • Cite-ready snippet extraction
  • Bulk URL discovery and batch auditing
  • Downloadable reports (PDF, CSV, XLSX, PPTX) depending on subscription tier
  • API access and custom integrations for Enterprise customers

Feature availability varies by subscription tier. Enterprise customers may be subject to a separate Enterprise Agreement that supplements these Terms.

3. Account Registration and Eligibility

To use CiteOptify, you must register an account via Google OAuth or Microsoft OAuth. By registering, you represent and warrant that:

  • You are at least 18 years of age
  • You have full legal capacity and authority to enter into these Terms on behalf of yourself or your organisation
  • All registration information you provide is accurate, current, and complete
  • You will maintain the security and confidentiality of your account credentials
  • You will promptly notify us of any unauthorised use of your account

The Platform is intended for business and professional use only. Consumer use for purely personal, non-commercial purposes is not the intended use case.

4. Authorized Users

The Customer is responsible for all Authorized Users who access the Platform under its account. Specifically, the Customer must:

  • Ensure each Authorized User has agreed to terms consistent with these Terms before granting access
  • Remain liable for any act or omission of an Authorized User that would constitute a breach of these Terms if performed by the Customer
  • Promptly revoke access for any Authorized User who leaves the organisation or whose access is no longer required
  • Not permit account sharing across separate business entities without our prior written consent

5. Credits and Billing

5.1 Credit System

The Platform operates on a credit-based model. One or more credits are consumed per audit depending on the volume of content analysed. Credit costs are displayed at the point of use.

5.2 Credit Types

  • Audit Pack Credits: One-time purchase; do not expire
  • Subscription Credits: Allocated monthly at the start of each billing cycle; unused credits expire at the end of that cycle and do not roll over
  • Top-Up Credits: Available to active subscribers at discounted rates; do not expire

5.3 Payment Processing

All payments are processed by Paddle, our Merchant of Record. Paddle collects payment details, issues invoices, and handles applicable taxes on our behalf. By completing a purchase, you agree to Paddle's Buyer Terms of Service. We do not store your payment card details.

5.4 Pricing and Currency

Prices are displayed in US Dollars (USD) unless otherwise stated. We reserve the right to change prices at any time. For active subscriptions, we will provide at least 30 days' advance notice before any price increase takes effect.

5.5 Taxes

Paddle, as Merchant of Record, is responsible for calculating and remitting applicable taxes (including VAT and GST) based on your billing address. The displayed price may be inclusive or exclusive of tax depending on your jurisdiction.

6. Subscriptions

6.1 Auto-Renewal

Subscriptions renew automatically at the end of each billing period (monthly or annual) unless cancelled before the renewal date. You will receive a renewal reminder from Paddle prior to each renewal.

6.2 Plan Tiers

Subscription tiers (Starter, Pro, Scale, Enterprise) differ in credit allocation and feature entitlements. You may upgrade or downgrade your plan at any time; upgrades take effect immediately and downgrades take effect at the next billing period.

6.3 Enterprise Agreements

Enterprise customers may enter into a separate Enterprise Agreement that governs volume pricing, SLA commitments, SSO/SAML configuration, dedicated support, and other bespoke terms. Enterprise Agreements supersede any conflicting provisions of these Terms.

7. Acceptable Use

The Customer and its Authorized Users must not:

  • Use the Platform for any unlawful purpose or in violation of applicable law
  • Attempt to reverse-engineer, decompile, disassemble, or derive source code from the Platform
  • Use automated tools to scrape, index, or stress-test the Platform outside of officially documented API access
  • Circumvent rate limits, credit requirements, or access controls
  • Resell, sublicense, or offer the Platform as a white-labeled service to third parties without our prior written consent
  • Submit Customer Content that infringes third-party intellectual property rights or contains malware, illegal material, or content that violates applicable law
  • Interfere with the integrity or performance of the Platform or other customers' access to it
  • Share account credentials across unrelated organisations or individuals not qualifying as Authorized Users

We reserve the right to investigate suspected violations and to suspend access during an investigation.

8. Customer Content and Intellectual Property

8.1 Ownership of Customer Content

The Customer retains all intellectual property rights in Customer Content. By submitting Customer Content, the Customer grants us a limited, non-exclusive, royalty-free licence to process, transmit, and display the content solely as necessary to provide the Platform services.

8.2 Ownership of Output

Subject to payment of applicable fees, the Customer owns the Output generated from its Customer Content, including audit reports and AI-generated recommendations. We retain no licence in Output after delivery.

8.3 Platform Intellectual Property

All rights in the Platform, including the scoring methodology, algorithms, software, trademarks, and documentation, remain exclusively owned by us. These Terms do not transfer any intellectual property rights to the Customer.

8.4 Feedback

If the Customer provides feedback or suggestions about the Platform, we may use that feedback without restriction or compensation to the Customer.

9. Confidentiality

Each party (“Receiving Party”) agrees to keep confidential any non-public information of the other party (“Disclosing Party”) that is designated as confidential or that reasonably should be understood to be confidential given the nature of the information and the circumstances of its disclosure (“Confidential Information”). This obligation does not apply to information that:

  • Is or becomes generally known through no breach by the Receiving Party
  • Was rightfully known to the Receiving Party before disclosure
  • Is independently developed by the Receiving Party without use of Confidential Information
  • Is required to be disclosed by law or court order, provided the Receiving Party gives prompt prior notice where legally permissible

Customer Content is treated as the Customer's Confidential Information. We will not access Customer Content except as necessary to provide the Platform services, for security purposes, or as required by law.

10. Data Processing

Our collection and use of personal data in connection with the Platform is described in our Privacy Policy. Where the Customer processes personal data of third parties (such as end-user information or employee data) through the Platform, the Customer acts as the data controller and we act as the data processor. A Data Processing Addendum (“DPA”) is available on request and governs such processing. By submitting personal data of third parties to the Platform, the Customer warrants that it has a lawful basis to do so and that the processing is compliant with applicable data protection law.

11. Disclaimers and Warranties

11.1 “As Is” Provision

The Platform is provided “as is” and “as available” without warranties of any kind, express or implied, including but not limited to:

  • Accuracy, completeness, or reliability of audit results
  • Specific improvements in AI ranking, citation frequency, or search visibility
  • Uninterrupted, error-free, or secure operation
  • Fitness for a particular purpose or non-infringement

11.2 AI-Generated Output

Output is generated using large language models and AI analysis tools. AI-generated recommendations are provided as a starting point and must be reviewed and validated by qualified personnel before implementation. We make no guarantee that following any recommendation will produce specific business outcomes, rankings, or citation results.

11.3 Third-Party Services

The Platform integrates with third-party services including AI model providers, payment processors, and analytics tools. We are not responsible for the availability, accuracy, or conduct of those third parties.

11.4 No SLA (Standard Plans)

Standard subscription plans (Starter, Pro, Scale) do not include a service level agreement (“SLA”). We will endeavour to maintain reasonable availability but make no uptime commitment under standard plans. Enterprise customers may negotiate SLA terms in a separate Enterprise Agreement.

12. Limitation of Liability

To the maximum extent permitted by applicable law, neither party shall be liable to the other for any indirect, incidental, consequential, special, or punitive damages, including but not limited to loss of revenue, loss of profit, loss of data, loss of business opportunities, or damage to reputation, regardless of the theory of liability and even if that party has been advised of the possibility of such damages.

Our total aggregate liability arising out of or relating to these Terms or the Platform shall not exceed the total fees paid by the Customer during the 12 months immediately preceding the event giving rise to the claim.

Nothing in these Terms limits liability for death, personal injury, or fraud caused by wilful misconduct or gross negligence.

13. Indemnification

The Customer agrees to defend, indemnify, and hold harmlessMirnesa Čalaković and CiteOptify from any third-party claims, damages, losses, liabilities, costs, and expenses (including reasonable legal fees) arising from:

  • The Customer's or any Authorized User's use of the Platform in violation of these Terms
  • Customer Content that infringes a third party's intellectual property rights or violates applicable law
  • The Customer's breach of applicable data protection law arising from its role as data controller

14. Service Availability and Maintenance

We will use reasonable efforts to maintain Platform availability. We may:

  • Schedule maintenance windows with advance notice where practicable
  • Take the Platform offline without notice to address critical security vulnerabilities
  • Modify, add, or remove features with reasonable advance notice; we will not materially reduce core functionality without notifying active subscribers

15. Term and Termination

15.1 Term

These Terms commence when the Customer first accesses the Platform and continue until terminated in accordance with this section.

15.2 Termination by Customer

The Customer may terminate by cancelling its subscription and ceasing use of the Platform. Data deletion is governed by our Privacy Policy.

15.3 Termination by Us

We may suspend or terminate the Customer's access immediately if the Customer: (a) breaches these Terms and, where the breach is remediable, fails to remedy it within 14 days of written notice; (b) engages in conduct that is harmful to the Platform, other customers, or third parties; or (c) becomes insolvent or subject to insolvency proceedings.

15.4 Effect of Termination

Upon termination: the Customer's access to the Platform and all associated data ceases; all outstanding unpaid fees become immediately due; and the provisions of these Terms that by their nature should survive (including confidentiality, IP ownership, limitation of liability, and governing law) continue in full force.

Fees paid are non-refundable on termination except as provided in our Refund Policy or as required by applicable law.

16. Force Majeure

Neither party shall be liable for any failure or delay in performing its obligations under these Terms to the extent such failure or delay is caused by circumstances beyond its reasonable control, including but not limited to acts of God, natural disasters, war, civil unrest, acts of government, internet or telecommunications failures, or third-party service outages (“Force Majeure Event”). The affected party shall notify the other promptly and use reasonable efforts to resume performance as soon as possible.

17. Assignment

The Customer may not assign or transfer its rights or obligations under these Terms without our prior written consent. We may assign these Terms to a successor entity in connection with a merger, acquisition, or sale of all or substantially all of our business assets, with notice to affected Customers.

18. Changes to Terms

We may modify these Terms at any time. For material changes, we will provide at least 30 days' advance notice by email to the account holder or by prominent notice on the Platform. If the Customer does not agree to the revised Terms, it must stop using the Platform before the changes take effect. Continued use after the effective date constitutes acceptance of the revised Terms.

19. Governing Law and Dispute Resolution

These Terms are governed by and construed in accordance with the laws of Republic of Serbia, without regard to conflict of law principles. For Customers in the European Union, mandatory consumer and business protection provisions of the Customer's member state law may also apply.

Any dispute arising out of or in connection with these Terms shall first be referred to good-faith negotiation between the parties. If not resolved within 30 days, either party may submit the dispute to the competent courts of Republic of Serbia. Nothing prevents either party from seeking urgent injunctive or equitable relief in any jurisdiction.

20. Severability

If any provision of these Terms is found by a court of competent jurisdiction to be invalid or unenforceable, that provision shall be modified to the minimum extent necessary to make it enforceable, and the remaining provisions shall continue in full force and effect.

21. Entire Agreement

These Terms, together with our Privacy Policy, Refund Policy, and Cancellation Policy, and any applicable Enterprise Agreement, constitute the entire agreement between the Customer and Mirnesa Čalaković with respect to the Platform and supersede all prior and contemporaneous agreements, representations, and understandings.

22. Contact

For legal notices or enquiries concerning these Terms, please contact:

Mirnesa ČalakovićCiteOptify

Email: [email protected]

Jurisdiction: Republic of Serbia

Last updated: 19 February 2026